Professor of Marketing

Office: Copeland 609C
Phone: 740-593-2027
Fax: 740-593-9342
Email: gupta@ohio.edu
Department: Marketing Department

Education

PhD, 1984 (Marketing and Innovation Management), Syracuse University, Syracuse, NY

MBA, 1982 (Marketing), Syracuse University, Syracuse, NY

BS, 1972 (Mechanical Engineering), Indian Institute of Technology, Kanpur, India

Research Interests

His research, teaching and consulting interests focus on management of innovation and new product development process. He has published extensively on R&D management, management of R&D/Marketing interface and accelerating the new product development process in leading national and international journals. He is Editor-in-Chief of Mid-American Journal of Business and on the Editorial Boards of International Marketing Review and Hungarian Journal of Marketing & Management. He has taught courses on managing new product development process, marketing research, marketing principles, customer satisfaction, international marketing, and marketing management. He also has developed Web-based Marketing Principles and Customer Satisfaction courses.

Professional Experience

Executive and shop floor positions in industry in India for eight years.

Awards

1990: German Industry Professor at the University of Kiel, Germany

1993: Selected for the Fulbright Senior Scholar award for India

1995: United Nations Development Program consultant to All India Management Association

2002: Rotary’s Ambassadorial Scholar to Management Development Institute, Gurgaon, India.