Marketing Department - Courses Offered :: College of Business at Ohio University

Marketing Courses - Required

Complete the following courses:

MKT 3580 - Professional Selling Techniques

Combines personal selling theory with actual practice. Students learn skills needed for successful careers in sales and marketing.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 3790 - Marketing Research

Provides an introduction to the field of marketing research for effective decision-making. Students will learn techniques involved in collection, tabulation, and analysis of marketing information.
Requisites: (MKT 2020 or 2400) and QBA 2010
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4440 - Consumer Behavior

Illustrates the practical importance of understanding consumers’ knowledge and attitudes, incorporating various approaches for assessing such knowledge and attitudes. Identifies major factors that influence how consumers process and learn marketing information and considers various techniques marketers can use to influence consumer attitudes and behavior.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4630 - Marketing Strategy

Capstone course focuses on the integration of marketing knowledge accumulated as a marketing major. Includes situation analysis and development of strategic marketing plans. Consideration is given to the complex dynamic environment in which all marketing activities take place.
Requisites: 15 Hours in MKT
Credit Hours: 3.0
General Education Code: T3
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

Complete two of the following courses:

MKT 4040 - Logistics and Supply Chain Management

Problems encountered by manufacturer in establishing and maintaining effective distribution system, concentrating on channel design and strategies.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4200 - Services Marketing

Reflects the increasing proportion of GNP taken up by the service sector. Industries that do not sell a physical good as their main offering to the public are examined. These could include the recreations industry, government agencies, financial institutions, and professional (legal, medical) services.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4250 - Business to Business Marketing

Introduces the field of business-to-business (B2B) marketing. Answers the questions: What is business marketing? In what markets does it occur? Topics include: Organizational buyer behavior, methods of assessing business market opportunities, and business marketing strategies.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4410 - International Marketing

Focuses on understanding the major issues facing international/global marketing managers today through the application of marketing principles in the international/global business environment.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4500 - Management of Promotion

Integrates communication theory, concepts and research with in-depth treatment of the following elements of the promotional mix: advertising, sales promotions, public relations, and point-of-purchase communications.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4550 - Achieving Customer Satisfaction and Service Excellence

Teaches students how companies can retain their current customers and develop long-term profitable relationships with them.
Requisites: MKT 2020 or 2400
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4580 - Sales Management

Principles and practices in planning, organizing, and controlling sales force. Selection, training, compensating, supervising, and stimulating salespeople. Analysis of sales potentials and costs.
Requisites: MKT 3580
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture

MKT 4680 - Advanced Selling Techniques

Sales capstone course for college seniors focused on selling as a career. Students will learn how to successfully match the selling process with a decision maker’s buying process.
Requisites: Permission required and MKT 3580
Credit Hours: 3.0
Repeat/Retake Information: May be retaken two times excluding withdrawals, but only last course taken counts.
Lecture/Lab Hours: 3.0 lecture